Would you like to join one of Singapore's 20 Hottest Startups?
EngageRocket is looking for a Product Marketing Specialist to join our marketing team in Singapore. We’re seeking a dynamic individual with excellent communication and project management skills. This is a unique opportunity to gain invaluable experience and have a direct impact on the growth of a fast-paced start-up.
Missions
- Develop competitive analysis, and maintain competitive comparisons and evaluations
- Develop positioning, buying strategies and messaging by buyer role/ product and solution
- Develop sales tools including value propositions, presentations, and demonstration tools
- Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas
- Supports marketing programs, campaigns and additional assets with content and messaging to drive demand
- Effectively increase product awareness by driving tactical promotional efforts with internal and external marketing/sales team, which includes but not limited to product launches, publication articles, videos and white papers to promote products scope
- Brief and train the sales force
- Create and activate programs to drive solution adoption and growth
- Measure performance metrics and develop actionable insights mapping marketing programmes to business goals
About You
- Degree holder in Product Marketing/Business Development/Commercial Management/Engineering/ Information Technology
- At least 3 years of working experience with proven experience in developing and implementing product marketing strategies in a startup environment
- Good presentation skills
- Must be a team player and able to deal with multiple stakeholders
- Strong sense of ownership and accountability
- Effective communications with a diverse range of internal and external stakeholders
- Strong business sense and result-oriented mindset
- A strong analytical approach
- Ability to analyse market and competitor trends
- Ability to deliver creative, concise messages and stories that improve buyer interactions
- Excellent interpersonal, written, and verbal communication skills
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