Digital Marketing Manager at EngageRocket

Summary:

We are seeking an experienced Digital Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record of successfully managing digital marketing campaigns within Hubspot CRM, as well as a strong understanding of key marketing metrics and experience in hosting virtual events. This individual should be passionate about digital marketing, have excellent communication skills, and be comfortable working in a fast-paced environment.

Responsibilities:

1. Develop, implement, and manage digital marketing campaigns using Hubspot CRM to drive lead generation, engagement, and customer acquisition.
2. Collaborate with cross-functional teams, including content creators, designers, and product managers, to develop and execute integrated marketing strategies.
3. Optimize campaigns by analyzing performance metrics, identifying trends, and making data-driven recommendations for improvement.
4. Manage and maintain the company's marketing automation platform (Hubspot CRM), ensuring data integrity, segmentation, and campaign execution best practices are followed.
5. Design and implement lead nurturing strategies, leveraging Hubspot CRM to create targeted and personalized communications.
6. Manage the end-to-end marketing funnel, from setting up measurements to optimization, ensuring a seamless customer journey and maximized ROI.
7. Plan, promote, and host virtual events independently, driving brand awareness and lead generation.
8. Stay current with the latest digital marketing trends, tools, and best practices, and provide guidance to the marketing team on their implementation.
9. Manage and mentor junior team members, as well as oversee freelancers' operations, fostering a positive and collaborative team environment.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field.
2. 5+ years of experience in digital marketing, with a focus on Hubspot CRM management and campaign execution.
3. Strong understanding of key marketing metrics, including conversion rates, click-through rates, and ROI.
4. Experience hosting and promoting virtual events using various platforms and tools.
5. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
6. Analytical mindset with a data-driven approach to decision-making.
7. Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
8. Proficiency in Microsoft Office Suite, Google Analytics, and other relevant marketing tools.
9. Hubspot CRM certification is a plus.